The United States Postal Service’s Informed Delivery service is a gift to every marketer. It is a free service that gives mail recipients a sneak peek (via email, app, or web) at what’s coming in the mail that day. Businesses can add links to these digital previews,...

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as...

More than any other factor, a donor's relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to sending effective donor surveys? Clarify your goals and...