What’s Green washing? How Can You Avoid It?

What’s Green washing? How Can You Avoid It?

Consumers are demanding eco-friendly products and services, and studies increasingly show that they are willing to pay more for them, too. With this surge in demand for sustainability, it’s tempting for companies to over-state the sustainability of their products....

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3 Steps to a Social Media Strategy

3 Steps to a Social Media Strategy

Have you added social media to your multichannel mix? Intelligent businesses are combining direct mail and email, but social media? That’s for doomscrolling over your morning coffee, not for marketing...or is it? It is! Innovative brands go where their customers are,...

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Signage Solutions: So Many Choices!

Signage Solutions: So Many Choices!

When it comes to signage, it is all pretty much the same, right? Not at all. Signs do more than just provide information. From retail storefronts to corporate events, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more....

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5 Ways to Motivate Your Target Audience

5 Ways to Motivate Your Target Audience

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers...

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Generational Perspectives on Informed Delivery

Generational Perspectives on Informed Delivery

The United States Postal Service’s Informed Delivery service is a gift to every marketer. It is a free service that gives mail recipients a sneak peek (via email, app, or web) at what’s coming in the mail that day. Businesses can add links to these digital previews,...

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5 Takeaways from the 2023 ‘Ad Impressions Study’¬

5 Takeaways from the 2023 ‘Ad Impressions Study’¬

Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are...

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Trade Shows Are Back! 5 Print Channels to Use

Trade Shows Are Back! 5 Print Channels to Use

For decades, trade shows have been a staple of businesses’ marketing strategies. While these in-person events declined during the pandemic, they are now on the rebound, allowing businesses to take advantage of fresh, new opportunities. With 82% of trade show attendees...

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Customers: “Give Me a (Digital) Break! Use Print!”

Customers: “Give Me a (Digital) Break! Use Print!”

Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on the impact of print on human comprehension and...

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Marketing Giving Lemons? Make Lemonade!

Marketing Giving Lemons? Make Lemonade!

According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses.[1] Why? During times of uncertainty, competitors pull back on their marketing. This creates a vacuum that you can exploit. When...

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What Consumers Want in 2023

What Consumers Want in 2023

Looking forward to 2023, what tone will you use in your direct mail pieces? The emails that you craft? After analyzing 240 million data points on U.S. Internet users, GWI, an audience-targeting company, has some suggestions. It found that the uncertainty and...

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The Power of Simple Graphic Design

The Power of Simple Graphic Design

In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it's simplicity. The most straightforward designs can be the most effective. Here's a look at how simplicity...

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Use the Power of Positive to Boost Conversion Rates

Use the Power of Positive to Boost Conversion Rates

Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your...

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Start Planning Now for the End of PostScript Type 1 Fonts

Start Planning Now for the End of PostScript Type 1 Fonts

It’s the end of an era. Adobe will stop supporting PostScript Type 1 fonts in January 2023. When the clock turns over, your Type 1 fonts will no longer appear in the font menus, and existing Type 1 fonts in your documents will appear as “missing fonts.” While this...

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5 Tips to Save Money and Still Get Great Results

5 Tips to Save Money and Still Get Great Results

What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the...

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Avoid This Content Marketing Mistake

Avoid This Content Marketing Mistake

According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the pie. To be...

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Effective Direct Mail: Short & Sweet

Effective Direct Mail: Short & Sweet

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its...

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5 Ways to Deliver Extra Value to Customers

5 Ways to Deliver Extra Value to Customers

One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement customer loyalty and keep them coming back. Using the example of a local coffee shop, let’s look at five ways you...

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The Post-COVID Print Bump

The Post-COVID Print Bump

The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved...

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Don’t Let the Paper Shortage Get You Down!

Don’t Let the Paper Shortage Get You Down!

As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn't recovered as quickly as demand, and shoppers often find...

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Personalized Print: 5 Things to Watch

Personalized Print: 5 Things to Watch

By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you're new to personalization, the design process can seem intimidating. Here is a short "to do" list of common oversights to watch for. Use the correct data, not...

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Direct Mail and Social Media: Better Together

Direct Mail and Social Media: Better Together

Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so...

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5 Tips for Expanding Your Mailing Reach

5 Tips for Expanding Your Mailing Reach

Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. Look at...

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Print Is a Fan Favorite: But Why?

Print Is a Fan Favorite: But Why?

Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up with. If asked the same question, what...

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Holiday Marketing Is Coming Earlier This Year

Holiday Marketing Is Coming Earlier This Year

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when, where, and how consumers are planning to do their holiday shopping,...

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Do You Know These 5 Loyalty Behaviors?

Do You Know These 5 Loyalty Behaviors?

If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty behaviors—are like breadcrumbs that customers leave that tell you whether they are loyal to you . . . or not. These are five behaviors you want...

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The 5-Year Reason Branded Promotional Products Are Hot

The 5-Year Reason Branded Promotional Products Are Hot

Did you know that more than half (57%) of people who own branded promotional items keep them for five years or more? That’s an incredible statistic when you think about it. This longevity is one of the reasons that businesses are increasingly seeing the value in...

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Don’t Send Your Next Mailing Until You Read This

Don’t Send Your Next Mailing Until You Read This

Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over...

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5 tips to increase the power of your headlines.

5 tips to increase the power of your headlines.

No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention to this!” Here are five “marketing insider”...

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What Is Lead Nurturing? Why Does It Matter?

What Is Lead Nurturing? Why Does It Matter?

For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often send different types of content at different times based on what their prospects require in order to...

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Why Building Trust Is a “Must Have” Marketing Goal

Why Building Trust Is a “Must Have” Marketing Goal

Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing goals. To understand why let’s look at the example of Morningstar. Morningstar is a financial...

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Top 5 Content Marketing Best Practices

Top 5 Content Marketing Best Practices

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in...

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QR Codes in a Pandemic World: What They Can Do for You

QR Codes in a Pandemic World: What They Can Do for You

In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. QR Codes are those...

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The Power of Marketing Local

The Power of Marketing Local

One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has...

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Should You Be Personalizing? The Data Tell the Tale

Should You Be Personalizing? The Data Tell the Tale

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied...

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QR Codes Are Making a Comeback (and Why It Matters)

QR Codes Are Making a Comeback (and Why It Matters)

You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere. QR Codes (short for “quick...

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During Times of Uncertainty, Market Like a Leader

During Times of Uncertainty, Market Like a Leader

In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail...

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It’s True: Now Is the Best Time to Invest in Marketing

It’s True: Now Is the Best Time to Invest in Marketing

It’s likely that you’ve heard it said that now is a good time to be marketing. In fact, you’ve probably heard that for years. It’s always a good time to be marketing! But there really is something different going on. Whether it’s direct mail, email, or mobile, here...

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What’s Another Name for Personalized Print Marketing?

What’s Another Name for Personalized Print Marketing?

What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term sale. How does this work? Say you are a...

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Data: You Can’t Market Without It

Data: You Can’t Market Without It

There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights, 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found...

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Want More B2B Accounts? Try This!

Want More B2B Accounts? Try This!

Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In fact, “Chief Marketer” notes that, on average, B2B accounts have 13...

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Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing Results

Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1 This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want to make every direct mail dollar count. Here...

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3 Tips for Keeping that Project on Time

3 Tips for Keeping that Project on Time

How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and...

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Tips for Mailing on a Budget

Tips for Mailing on a Budget

Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter. Here’s how: 1. Keep your list up to date. The...

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Is Your Print Project Really Finished?

Any marketer has access to high-quality printing, but far fewer take the time to invest in high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one. Let’s...

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3 Tips for Creating a Visual Brand

Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and the entire brand—its core messages and key products—rush into your mind. Do you have a...

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5 Tips for Keeping Customers Coming Back

You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1]You can double your profitability just by keeping the...

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Does the Weight of Your Paper Matter? You Bet!

Does the Weight of Your Paper Matter? You Bet!

Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? That heavier weight paper creates a more positive image of your brand and increases the likelihood that your information will be...

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Are You Overlooking Opportunities for Color?

Are You Overlooking Opportunities for Color?

Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%. [1]But color isn’t just for images. With a little creativity, you can find great new...

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5 Variables in Your Personalized Print Success

5 Variables in Your Personalized Print Success

As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%. It’s always tempting to compare your campaigns to others, especially those in published...

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Pantone’s Color of the Year: Living Coral

Pantone’s Color of the Year: Living Coral

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living...

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5 Tips for Value Engineering Your Print Projects

5 Tips for Value Engineering Your Print Projects

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive...

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Effective Marketing Copy Made Easy

Effective Marketing Copy Made Easy

Whether you are writing copy for direct mail, email, in-store or exterior signage, or any other type of marketing material, a few simple tricks will increase your ability to grab your audience’s attention and communicate your message more effectively. Here are some...

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Securing Your Customers’ Loyalty

Securing Your Customers’ Loyalty

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. Market in the age of “me.”  Know your customers well enough to give them a personalized...

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Does Your Multichannel Strategy Need an Update?

Does Your Multichannel Strategy Need an Update?

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time. Here are three areas to consider. Does...

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3 Tips for Maximizing Results with Print + Email

3 Tips for Maximizing Results with Print + Email

Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results. Use email to follow-up to nudge response.   Email makes a great reminder for your direct mail pieces. Drop your postcard or...

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Is Social Media Print’s New Best Friend?

Is Social Media Print’s New Best Friend?

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. Print drives...

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Paper 101: What Different Terms Actually Mean

Paper 101: What Different Terms Actually Mean

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the...

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5 Considerations for Creating Standout Mail Pieces

5 Considerations for Creating Standout Mail Pieces

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail...

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Print in 5 Dimensions

Print in 5 Dimensions

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can...

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Get More for Your Money

Get More for Your Money

Consumers love to hear how they can get the most out of their money. It is a great marketing tactic, and it is no different when it comes to your marketing budget. Here are a few ways get the most bang for your buck. Use our "house" paper. Paper prices fluctuate...

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Guide to Being Authentic

Guide to Being Authentic

Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people want to buy from you. But like everything else, being...

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Why You Should Be Doing Event Marketing

Why You Should Be Doing Event Marketing

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to play in raising awareness...

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Effective Communication Breeds Customer Loyalty

Effective Communication Breeds Customer Loyalty

If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the products or services...

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Questions to Ask Before Any Logo Redesign

Questions to Ask Before Any Logo Redesign

A logo is the most visible graphical representation of a company. It provides an anchor for the visual elements in all of your other marketing materials, and when associated with an excellent product or service, it can carry goodwill and brand...

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Give us a call at (781) 871-3990 or fill out our convenient contact form to get in touch with Bond Printing today!

 

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