When it comes to signage, it is all pretty much the same, right? Not at all. Signs do more than just provide information. From retail storefronts to corporate events, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more.

Let’s tour the different types of printed signage and how they can be used.

1. Event Signage

Events are about creating memorable experiences; event signage is pivotal in setting the stage. When you enter an event with bold, strategically placed signage, branding is reinforced. It is more memorable. Types of event signage include banners, directional signage, backdrop displays, and floor graphics.

Tip: Use the same colors and brand themes in your postcards and email communications before the event to build brand recognition.

2. Wayfinding Signage

In large venues or complex facilities, clear, high-contrast wayfinding signage is essential for helping people navigate. Wayfinding signage includes directional signs, map displays, floor graphics, and ADA-compliant signs.

Tip: Don’t skimp! Clear, well-placed wayfinding signs and graphics can distinguish between visitors having a frustrating experience or a great one.

3. Outdoor Signage

Outdoor signage is often the first interaction customers have with a business. It should be big, bold, and easy to notice. Examples include monument signs, pylon signs, vehicle wraps, and sidewalk signs.

Tip: Optimize type size and resolution for viewing distance. (Ask us how!)

4. Marketing Signage

Retail signage is the storefront’s face and voice, capturing attention and inviting customers inside. This includes storefront signs, window graphics, aisle signs, and point-of-purchase (POP) displays.

Tip: Keep the design simple and choose contrasting colors that stand out from the colors in the retail setting.

5. Corporate Signage

Corporate identity and branding are essential for businesses. This includes office lobby signs, interior branding graphics (signage throughout the office space that reinforces brand identity), and raised or 3D letters used for branding and interior décor.

Signage is a powerful tool. Whether it’s attracting customers to a retail store, guiding attendees at an event, or enhancing the overall corporate identity, signage is an indispensable aspect of effective communication. Don’t overlook the power it can have.