Lead Follow-Up: Timing Is Everything

Lead Follow-Up: Timing Is Everything

You’ve crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is strong. Success! A high percentage of respondents contact you for more information. You pass along the leads to your sales team, and they start...
What Goes into Creating a Great Print Ad?

What Goes into Creating a Great Print Ad?

Print advertising remains a powerful tool for reaching and engaging with audiences. To create effective print advertisements that resonate with your audience, it’s helpful to follow a strategic approach. Here are seven tips for getting great results: Define...
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