by admin | Feb 23, 2023 | Blog, News, Uncategorized
According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses.[1] Why? During times of uncertainty, competitors pull back on their marketing. This creates a vacuum that you can exploit. When...
by admin | Jan 25, 2023 | Blog, News, Uncategorized
Looking forward to 2023, what tone will you use in your direct mail pieces? The emails that you craft? After analyzing 240 million data points on U.S. Internet users, GWI, an audience-targeting company, has some suggestions. It found that the uncertainty and...
by admin | Dec 29, 2022 | Blog, News, Uncategorized
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways,...
by admin | Nov 30, 2022 | Blog, News, Uncategorized
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simplicity. The most straightforward designs can be the most effective. Here’s a look at how...
by admin | Oct 25, 2022 | Blog, News, Uncategorized
Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your...
