Direct Mail and Social Media: Better Together

Direct Mail and Social Media: Better Together

Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so...
5 Tips for Expanding Your Mailing Reach

5 Tips for Expanding Your Mailing Reach

Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. Look at...
Print Is a Fan Favorite: But Why?

Print Is a Fan Favorite: But Why?

Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up with. If asked the same question, what...
Holiday Marketing Is Coming Earlier This Year

Holiday Marketing Is Coming Earlier This Year

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when, where, and how consumers are planning to do their holiday shopping,...
Do You Know These 5 Loyalty Behaviors?

Do You Know These 5 Loyalty Behaviors?

If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty behaviors—are like breadcrumbs that customers leave that tell you whether they are loyal to you . . . or not. These are five behaviors you want...
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