by admin | Jul 1, 2025 | Blog, News, Uncategorized
Can generative AI be a powerful asset for illustrating your marketing communications while simultaneously requiring caution? Yes. Both can be true at once. Creating AI images can be a lot of fun. With a few prompts, anyone can generate a spectacular image of a dog...
by admin | Jun 3, 2025 | Blog, News, Uncategorized
Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need...
by admin | May 9, 2025 | Blog, News, Uncategorized
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing...
by admin | Mar 31, 2025 | Blog, News, Uncategorized
Want your print jobs to be more sustainable? For some, using recycled paper and paperboard is enough. For others, sustainability is a broader concept. If you want to make your marketing friendlier to the planet, what other factors can you consider? Let’s take a look....
by admin | Feb 27, 2025 | Blog, News, Uncategorized
What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word “funnel” can help visualize attracting,...
