by admin | Jul 21, 2021 | Blog, News, Uncategorized
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over...
by admin | Jun 23, 2021 | Blog, News, Uncategorized
No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention to this!” Here are five “marketing insider”...
by admin | May 19, 2021 | Blog, News, Uncategorized
For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often send different types of content at different times based on what their prospects require in order to...
by admin | Apr 19, 2021 | Blog, News, Uncategorized
Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing goals. To understand why let’s look at the example of Morningstar. Morningstar is a financial...
by admin | Mar 19, 2021 | Blog, News, Uncategorized
Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising. From how many impressions a branded product receives to which products are kept the longest, the study is...
