3 Steps to a Social Media Strategy

3 Steps to a Social Media Strategy

Have you added social media to your multichannel mix? Intelligent businesses are combining direct mail and email, but social media? That’s for doomscrolling over your morning coffee, not for marketing…or is it? It is! Innovative brands go where their customers...
Signage Solutions: So Many Choices!

Signage Solutions: So Many Choices!

When it comes to signage, it is all pretty much the same, right? Not at all. Signs do more than just provide information. From retail storefronts to corporate events, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more....
5 Ways to Motivate Your Target Audience

5 Ways to Motivate Your Target Audience

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers...
Generational Perspectives on Informed Delivery

Generational Perspectives on Informed Delivery

The United States Postal Service’s Informed Delivery service is a gift to every marketer. It is a free service that gives mail recipients a sneak peek (via email, app, or web) at what’s coming in the mail that day. Businesses can add links to these digital previews,...
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