Does the Weight of Your Paper Matter? You Bet!

Does the Weight of Your Paper Matter? You Bet!

Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? That heavier weight paper creates a more positive image of your brand and increases the likelihood that your information will be...
Are You Overlooking Opportunities for Color?

Are You Overlooking Opportunities for Color?

Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%. [1]But color isn’t just for images. With a little creativity, you can find great new...
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