by Bond Printing | Jun 2, 2019 | Blog, News
Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%. [1]But color isn’t just for images. With a little creativity, you can find great new...
by Bond Printing | May 24, 2019 | Blog, News
As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%. It’s always tempting to compare your campaigns to others, especially those in published...
by Bond Printing | Apr 10, 2019 | News
What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print...
by Bond Printing | Mar 5, 2019 | News
It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living...
by Bond Printing | Mar 1, 2019 | News
Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive...
