Little Known Ways to Boost Your Mailing Results

Little Known Ways to Boost Your Mailing Results

Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1 This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want to make every direct mail dollar count. Here...
3 Tips for Keeping that Project on Time

3 Tips for Keeping that Project on Time

How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and...
Tips for Mailing on a Budget

Tips for Mailing on a Budget

Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don’t mail less. Mail smarter. Here’s how: 1. Keep your list up to date....

Is Your Print Project Really Finished?

Any marketer has access to high-quality printing, but far fewer take the time to invest in high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one. Let’s...

3 Tips for Creating a Visual Brand

Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and the entire brand—its core messages and key products—rush into your mind. Do you have a...

5 Tips for Keeping Customers Coming Back

You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1]You can double your profitability just by keeping the...
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