5 Ways to Deliver Extra Value to Customers

5 Ways to Deliver Extra Value to Customers

One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement customer loyalty and keep them coming back. Using the example of a local coffee shop, let’s look at five ways you...
The Post-COVID Print Bump

The Post-COVID Print Bump

The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved...
Don’t Let the Paper Shortage Get You Down!

Don’t Let the Paper Shortage Get You Down!

As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn’t recovered as quickly as demand, and shoppers often find...
Personalized Print: 5 Things to Watch

Personalized Print: 5 Things to Watch

By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a short “to do” list of common oversights to watch for. Use the...
Direct Mail and Social Media: Better Together

Direct Mail and Social Media: Better Together

Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so...
5 Tips for Expanding Your Mailing Reach

5 Tips for Expanding Your Mailing Reach

Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. Look at...
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