Ready to Drip to Success?

Ready to Drip to Success?

In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. At its core, drip marketing involves sending strategically designed...
Lead Follow-Up: Timing Is Everything

Lead Follow-Up: Timing Is Everything

You’ve crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is strong. Success! A high percentage of respondents contact you for more information. You pass along the leads to your sales team, and they start...
What Goes into Creating a Great Print Ad?

What Goes into Creating a Great Print Ad?

Print advertising remains a powerful tool for reaching and engaging with audiences. To create effective print advertisements that resonate with your audience, it’s helpful to follow a strategic approach. Here are seven tips for getting great results: Define...
Want Customer Loyalty? Start Yesterday!

Want Customer Loyalty? Start Yesterday!

We’ve all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability...
What’s Green washing? How Can You Avoid It?

What’s Green washing? How Can You Avoid It?

Consumers are demanding eco-friendly products and services, and studies increasingly show that they are willing to pay more for them, too. With this surge in demand for sustainability, it’s tempting for companies to over-state the sustainability of their products....
Facebook
Twitter
LinkedIn