by admin | May 9, 2025 | Blog, News, Uncategorized
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing...
by admin | Mar 31, 2025 | Blog, News, Uncategorized
Want your print jobs to be more sustainable? For some, using recycled paper and paperboard is enough. For others, sustainability is a broader concept. If you want to make your marketing friendlier to the planet, what other factors can you consider? Let’s take a look....
by admin | Feb 27, 2025 | Blog, News, Uncategorized
What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word “funnel” can help visualize attracting,...
by admin | Jan 28, 2025 | Blog, News, Uncategorized
When sitting down to design a printed piece, details matter. Some things make your piece look like you’re just starting. That’s why it’s crucial to double-check the little things to ensure that your piece looks its best. Here are five typography...
by admin | Dec 20, 2024 | Blog, News, Uncategorized
Need an image fast and can’t find what you are looking for? Try AI image generation. AI tools are everywhere, and their ability to produce engaging, high-quality images is often stunning. Even the free options can produce commercial-quality images that are often “just...
by admin | Nov 27, 2024 | Blog, News, Uncategorized
What if you could simultaneously integrate the most innovative mailing strategies and save money? You can! The United States Postal Service promotions provide substantial postal discounts (ranging from 3% to 6%) when mailers adopt specific innovative marketing...
