by admin | Aug 20, 2024 | Blog, News, Uncategorized
Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or...
by admin | Aug 7, 2024 | Blog, News, Uncategorized
Any time you are building a direct mail, email, or multichannel campaign, it’s important to take into consideration what one marketing consultant calls “The 5 Rights” of marketing. We think this list is a great way to condense a lot of marketing wisdom, so let’s take...
by admin | Jun 25, 2024 | Blog, News, Uncategorized
In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. At its core, drip marketing involves sending strategically designed...
by admin | May 31, 2024 | Blog, News, Uncategorized
You’ve crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is strong. Success! A high percentage of respondents contact you for more information. You pass along the leads to your sales team, and they start...
by admin | May 3, 2024 | Blog, News, Uncategorized
Print advertising remains a powerful tool for reaching and engaging with audiences. To create effective print advertisements that resonate with your audience, it’s helpful to follow a strategic approach. Here are seven tips for getting great results: Define...
by admin | Mar 25, 2024 | Blog, News, Uncategorized
We’ve all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability...
