by Bond Printing | Jun 4, 2018 | News
Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results. Use email to follow-up to nudge response. Email makes a great reminder for your direct mail pieces. Drop your postcard or...
by Bond Printing | May 1, 2018 | News
While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. Print drives...
by Bond Printing | Mar 28, 2018 | News
When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the...
by Bond Printing | Mar 5, 2018 | News
When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail...
by Bond Printing | Jan 29, 2018 | News
One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can...
