Did You Know Personalized Printing Is Green Printing?

Did You Know Personalized Printing Is Green Printing?

When you think about personalization, do you think about lower cost per lead, higher per order values, and increased ROI? You should. But you should also get excited about how personalized printing helps you go green. Here are three reasons why: Targeting means you...
Guide to Being Authentic

Guide to Being Authentic

Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people want to buy from you. But like everything else, being...
Why You Should Be Doing Event Marketing

Why You Should Be Doing Event Marketing

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to play in raising awareness...
Effective Communication Breeds Customer Loyalty

Effective Communication Breeds Customer Loyalty

If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the products or services...
Questions to Ask Before Any Logo Redesign

Questions to Ask Before Any Logo Redesign

A logo is the most visible graphical representation of a company. It provides an anchor for the visual elements in all of your other marketing materials, and when associated with an excellent product or service, it can carry goodwill and brand awareness. Conversely,...

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