by admin | Jun 27, 2023 | Blog, News, Uncategorized
More than any other factor, a donor’s relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to sending effective donor surveys? Clarify your goals and...
by admin | May 31, 2023 | Blog, News, Uncategorized
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are...
by admin | Apr 25, 2023 | Blog, News, Uncategorized
For decades, trade shows have been a staple of businesses’ marketing strategies. While these in-person events declined during the pandemic, they are now on the rebound, allowing businesses to take advantage of fresh, new opportunities. With 82% of trade show attendees...
by admin | Mar 28, 2023 | Blog, News, Uncategorized
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on the impact of print on human comprehension and...
by admin | Feb 23, 2023 | Blog, News, Uncategorized
According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses.[1] Why? During times of uncertainty, competitors pull back on their marketing. This creates a vacuum that you can exploit. When...
