by admin | Oct 25, 2024 | Blog, News, Uncategorized
When we’ve done something many times, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the basic prep work does not. Using a checklist can...
by admin | Sep 17, 2024 | Blog, News, Uncategorized
One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques...
by admin | Aug 20, 2024 | Blog, News, Uncategorized
Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or...
by admin | Aug 7, 2024 | Blog, News, Uncategorized
Any time you are building a direct mail, email, or multichannel campaign, it’s important to take into consideration what one marketing consultant calls “The 5 Rights” of marketing. We think this list is a great way to condense a lot of marketing wisdom, so let’s take...
by admin | Jun 25, 2024 | Blog, News, Uncategorized
In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. At its core, drip marketing involves sending strategically designed...
by admin | May 31, 2024 | Blog, News, Uncategorized
You’ve crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is strong. Success! A high percentage of respondents contact you for more information. You pass along the leads to your sales team, and they start...
