by admin | Nov 4, 2020 | Blog, News, Uncategorized
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United...
by admin | Sep 29, 2020 | Blog, News, Uncategorized
You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere. QR Codes (short for “quick...
by admin | Aug 11, 2020 | Blog, News, Uncategorized
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail...
by admin | Jun 25, 2020 | Blog, News, Uncategorized
It’s likely that you’ve heard it said that now is a good time to be marketing. In fact, you’ve probably heard that for years. It’s always a good time to be marketing! But there really is something different going on. Whether it’s direct mail, email, or mobile, here...
by admin | Jun 5, 2020 | Blog, Uncategorized
You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more engaged with direct mail than other...
by admin | Apr 28, 2020 | Blog, News, Uncategorized
What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term sale. How does this work? Say you are a...
