by admin | Sep 22, 2023 | Blog, News, Uncategorized
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers...
by admin | Aug 28, 2023 | Blog, News, Uncategorized
The United States Postal Service’s Informed Delivery service is a gift to every marketer. It is a free service that gives mail recipients a sneak peek (via email, app, or web) at what’s coming in the mail that day. Businesses can add links to these digital previews,...
by admin | Jul 26, 2023 | Blog, News, Uncategorized
Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It’s when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the...
by admin | Jun 27, 2023 | Blog, News, Uncategorized
More than any other factor, a donor’s relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to sending effective donor surveys? Clarify your goals and...
by admin | May 31, 2023 | Blog, News, Uncategorized
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are...
by admin | Apr 25, 2023 | Blog, News, Uncategorized
For decades, trade shows have been a staple of businesses’ marketing strategies. While these in-person events declined during the pandemic, they are now on the rebound, allowing businesses to take advantage of fresh, new opportunities. With 82% of trade show attendees...
