by admin | Jul 23, 2019 | Blog, News
You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1]You can double your profitability just by keeping the...
by admin | Jun 19, 2019 | Blog, News
Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? That heavier weight paper creates a more positive image of your brand and increases the likelihood that your information will be...
by Bond Printing | Jun 2, 2019 | Blog, News
Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%. [1]But color isn’t just for images. With a little creativity, you can find great new...
by Bond Printing | May 24, 2019 | Blog, News
As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%. It’s always tempting to compare your campaigns to others, especially those in published...
by Bond Printing | Apr 10, 2019 | News
What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print...
by Bond Printing | Mar 5, 2019 | News
It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living...
